In previous blogs I have explained the importance of my Sales Formula and its five variables. The third variable in the formula is Marketing. Obviously, marketing is important or else there wouldn't be commercials, billboards, or those folks swinging signs on busy street corners. How, where, and to whom you market all contribute to a reasonable sale time.
Is your home on the Multiple Listing Service for agents to find? Are there good photos of the inside and yard to show online shoppers and agents? Is your home easy to show for buyer's agents? Are you offering incentives to show and sell your home? Is your home available to view on realtor.com, trulia.com, homefinder.com, zillow.com along with at least a dozen other websites?
You, as the homeowner, can do most of these yourself, however I would not recommend it. Our market nationwide over the last two years justifies using a professional agent. Your agent will be able to present your home in as many places, to as many agents, and in the best light as possible.
Homeowners also need to remember that we, as agents, network and market to each other. Recently an agent in another company sent an email out pleading for a 4 bedroom home under $210,000 that was not on the market yet. His clients had just sold their house and they needed to find another home quickly. My sellers, who had a 4 bedroom home, were able to get a jump on the sale of their home without even being officially on the market.
My advice about marketing-- get a good agent and leave the marketing to them!
No comments:
Post a Comment