The next variable in our Sales Formula is your "Listing Agent." You may choose not to use a real estate agent, but bear in mind it is a variable that will affect the ultimate result. It may take you longer to sell your home, or you may sell at a lower price, or you may end up with no deal at all if the buyers have not been qualified.
Your full time listing agent should be an expert in the her market, have great communication skills and excellent negotiating skills. She should be reliable, trustworthy, friendly (we're in sales!), and have your best interests at heart. Selling your home is a team effort, but she is definitely the team leader.
Studies show that a real estate agent earns her pay-- homes sell at a higher price with a listing agent involved and transactions are much less likely to fall apart before closing. You wouldn't think of fixing your own broken arm or filling your own tooth, so why not have a trained professional sell your home, especially since it is probably your largest financial investment.
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